The same plot sold twice
Site office, head office and three dealers working from different Excel files.
One live inventory. Holds expire on their own, and dealers only see their quota.
Real estate CRM & ERP for developers, builders and housing societies
The real estate CRM and ERP, built for Pakistan
PropFlow runs your projects from the first enquiry to possession: Marla and Kanal inventory with open files and balloting, a sales pipeline your agents use, installment plans and cheques, dealer quotas, and campaigns that show exactly what each booking cost. All in Lac and Crore.
No card needed. For projects in Lahore, Karachi, Islamabad and beyond.
- Housing societies
- High-rise apartments
- Commercial plazas
- Farmhouse schemes
- Builders
- Agencies & dealers
Sound familiar?
Registers, Excel sheets and WhatsApp groups can only take you so far
Facebook leads going cold
Enquiries sitting in a WhatsApp group until someone remembers to call.
Every lead gets an agent and a first call planned within 15 minutes, with overdue alerts.
No idea what a booking cost
Lakhs spent on ads and expos, and no way to tell which one brought buyers.
Spend, leads, site visits and bookings for every campaign and channel, in Rupees.
Installments chased from a register
Due dates in a diary, cheques in a drawer, and a bounced cheque found out a month later.
Every buyer's schedule, overdue alerts and a cheque register: cleared or bounced, and the installment is due again.
Transfers and NDCs that take weeks
Files passed between desks to check dues, papers and fees before anyone signs.
A checklist for every transfer, NDC and possession, with dues checked automatically and the letter printed at the end.
Dealers selling stock you don't have
Dealers booking from an old list while the site office has already sold the unit.
Dealer quotas on live inventory, their own login, and commission worked out with tax withheld.
Only in PropFlow
What general CRMs and spreadsheets can't do for a Pakistani developer
Foreign CRMs track leads. PropFlow also runs the plots, files, installments, dealers and transfers that come after them, and keeps your books in step.
| What you need | PropFlow | General CRMs | Excel & WhatsApp |
|---|---|---|---|
| Plots, files and units in Marla, Kanal and sq ftWith your society's own marla size (225 or 272 sq ft) | Yes | No | Partly, with workarounds |
| Open files and plot ballotingUnballoted files and balloted plots in one inventory | Yes | No | Partly, with workarounds |
| Token holds that expire on their ownNo plot sold twice, no stock stuck on hold | Yes | No | No |
| Dealer quota managementDealers see and sell only their allocated units | Yes | No | No |
| Price lists with premiums, in Lac and CroreCorner, park-facing and boulevard premiums; rate per marla | Yes | No | Partly, with workarounds |
| Installment plans and cheque clearingDown payment, installments, balloon; overdue and defaulter alerts | Yes | No | Partly, with workarounds |
| LDA, CDA, RDA and DHA NOC trackingApproval status and NOC numbers on every project | Yes | No | Partly, with workarounds |
| Cost per lead and cost per bookingEvery lead tagged with its campaign and channel | Yes | Partly, with workarounds | No |
| Landing page builder and lead formsTemplates for launches, expos and overseas Pakistanis | Yes | Partly, with workarounds | No |
| Transfers, NDC and possession lettersChecklists, fees and printed letters, after the sale | Yes | No | No |
| Accounts posted automaticallyBookings, receipts, cheques, refunds and commissions in the books | Yes | No | No |
| Approvals for money and critical actionsDiscounts, refunds, cancellations and payments signed off | Yes | Partly, with workarounds | No |
Yes Partly, with workarounds No
Features
One real estate ERP, from the first enquiry to possession
One system for your projects, prices, sales pipeline, installments and marketing. Pick an area to see how it works.
Projects & inventory
Every phase, block, plot and file, live
Set up your society or tower once: phases, blocks, streets and every unit. Plots, open files, houses, apartments, shops and offices sit side by side, and everyone sees the same availability.
- Marla, Kanal and sq ft, with your society's own marla size (225 or 272 sq ft)
- Open files and balloted plots in the same project
- LDA, CDA, RDA and DHA approvals with NOC numbers on record
- Holds with an expiry time and a reason, so stock is never stuck
Price lists & payment plans
Prices that follow your price list, automatically
Base rates per marla or per sq ft, premiums for corner, park-facing, main boulevard and west-open units, and payment plans, all versioned. Draft next year's list, get it approved, and apply it to your inventory in one click.
- Corner, park-facing and boulevard premiums added to every unit's price
- Rate per marla shown next to every price, in Lac and Crore
- Cash and 2-, 3- and 4-year plans with down payment, installments, balloon and on-possession payments
- Versions of every list: who prepared it, who activated it, and from which date
CRM
A sales pipeline your agents will actually use
Leads from your ads, website, walk-ins and dealer referrals land on one board. Agents see who to call next, managers see who is falling behind, and every lead is scored on how engaged it is and whether it can afford what's available.
- Follow-ups, site visits and office meetings with overdue alerts
- One contact, many enquiries: a buyer's history across all projects
- A lead score from engagement, budget against your cheapest matching unit, and intent
- Team leads see their team; agents see their own leads
Campaigns
Know what every lead and every booking cost
Run launches, booking drives, expos and overseas roadshows with goals and budgets per channel. Every lead is tagged with its campaign and channel, so cost per lead and cost per booking are always up to date.
- Goals for leads, site visits and bookings, with pacing
- Cost per lead by channel: Facebook, Instagram, Google, portals, SMS, expos
- Tracking links for every ad, so each lead is credited to the right channel
- Lead-to-booking funnel with the top reasons leads are lost
Landing pages & lead forms
Launch pages in minutes, not weeks
Pick a template (project launch, pre-launch registration, booking drive, overseas Pakistanis or possession ready) and it fills in your approvals, amenities and starting prices from inventory. Add a lead form, publish, and entries go straight to CRM.
- Templates written for Pakistani property marketing
- Starting prices pulled from your live inventory
- Lead forms for your own website with one line of embed code
- Mobile preview, because most of your buyers are on their phones
Bookings & installments
Every booking, from token to handover
A booking moves from token to KYC, allotment and handover, with its payment plan worked out from your price list. Receipts go to the oldest installment first, cheques wait in clearing, and overdue buyers show up before they become defaulters.
- Payment schedules with down payment, monthly or quarterly installments and balloon payments
- Receipts by cash, bank transfer, pay order or cheque, each with a printed receipt
- Cheques in clearing: cleared counts the payment, bounced makes the installment due again
- Allotment letters once KYC is in and the down payment is paid, and dealer commission with tax withheld
Estate Management
Transfers, NDCs and possession without the file chasing
Every transfer, NDC, possession and complaint is a request with an owner, a due date and a checklist. Dues and a valid NDC are checked automatically, fees are recorded once, and the letter is printed when the last box is ticked.
- Transfer checklists: application, CNICs and papers, NDC, fee and biometric verification
- NDCs issued only when the buyer has no dues, with a validity date
- Possession with demarcation and the possession letter
- Transfer, NDC and possession fees posted to your books when they're paid
Finance & accounts
Books that keep themselves in step
Bookings, receipts, cleared and bounced cheques, cancellations, refunds, commissions and service fees post to your accounts as they happen, in double entry. Payments and refunds can wait for an approver, and the trial balance always balances.
- Cash and bank balances, cheques in clearing and what buyers still owe
- Vouchers for payments, receipts, transfers and journals, with approvals
- Vendors and dealers with income tax withheld
- Trial balance, profit & loss, balance sheet, ledgers and receivables aging
Reports
Reports your MD will actually open
Ready-made reports for inventory, dealers, sales, collections, campaigns and accounts: filtered by project or campaign and exported to Excel or PDF in one click.
- Availability by block, stock by size and premium units
- Dealer quotas and holds about to lapse
- Cost per lead by channel and campaign, and how fast agents call new leads
- Excel, PDF and print, with your company name on every page
Landing page builder
A landing page builder for real estate launches, ready in minutes
Pick ready-made sections, write over them in place, drop in your photos and logo, and publish. Every page has a lead form, so enquiries land in your CRM tagged with the campaign that brought them.
- A library of ready-made sectionsHero, payment plans, amenities, location map, gallery, FAQs and more, each in several layouts.
- Edit right on the pageChange text, colors and images where they are, and see it on a phone before you publish.
- Lead forms built in, with captchaEvery page captures enquiries straight into CRM; spam is kept out.
- Know what each page brings inLeads, site visits and bookings per page and campaign, so you can see your cost per booking.
Made for Pakistan
Real estate software that speaks Pakistan's market
Not a foreign CRM with a Rupee sign bolted on. PropFlow is built around how property is sold here.
Marla, Kanal & sq ft
With your society's marla size, used for every rate and report.
Lac & Crore
Every price, budget and total in the format your buyers use.
LDA, CDA, RDA, DHA
Approval status and NOC numbers on every project.
Files & balloting
Open files and balloted plots in the same inventory.
Installment plans
Schedules, overdue alerts, cheques in clearing and defaulters.
NDC & transfers
Dues checked, fees taken and letters printed in one flow.
Dealer quotas
Dealers get their own login, limited to their allocated units.
Tax withheld
Income tax withheld on dealer commission and vendor payments.
One login, every app
One login for every department
Start with inventory, CRM and campaigns. Operations, estate management, finance and HR plug into the same data as you grow, with no double entry between departments.
- Project PortfolioProjects, inventory, price lists, premiums and dealer quotas
- CampaignsCampaigns, lead forms, landing pages and cost per lead
- CRMLeads, follow-ups, site visits and pipeline
- ContactsOne directory for buyers, owners, nominees and dealers
- Users & TeamsTeams, roles, permissions and dealer logins
- OperationsBookings, installment plans, allotments, KYC, handover and dealer commissions
- Estate ManagementTransfers, NDC, possession, maintenance and complaints
- FinanceReceipts, cheques, vouchers, refunds, vendors and your books, posted automatically
- HR & PayrollComing soonEmployees, rosters, attendance and payroll
Create your workspace
What would you like PropFlow to do?
Answer a few quick questions and we'll set up a workspace with just what your business needs, starting with a 15-day free trial.
1 / 5
- 15-day free trial
- No card or payment needed
- Your data stays yours
Security
Your data stays yours
Your own database
Every company's data is kept in its own database, never mixed with anyone else's.
Roles for every app
Decide who can view, edit, approve and export in each app, down to dealers.
Activity log
Sign-ins, role changes and sensitive actions are recorded with who did what, and when.
Several companies, one login
Groups with more than one company switch between workspaces without signing out.
FAQ
Questions developers ask us
Is PropFlow a real estate CRM or an ERP?
Both. The CRM handles leads, follow-ups and site visits; the rest of PropFlow runs what happens around them: inventory and price lists, bookings and installment plans, transfers and NDCs, and the accounts. You can start with the CRM and add the other apps as you grow.
Does it handle open files and plot balloting?
Yes. Unballoted files and balloted plots sit in the same project inventory, in Marla and Kanal with your society's marla size, so a file can be sold, held and transferred like any plot.
Can it manage installment plans and cheques?
Yes. Each booking gets its payment plan (down payment, monthly or quarterly installments, balloon payments). Receipts are applied to the oldest installment first, cheques wait in clearing until they clear or bounce, and overdue buyers are flagged as defaulters.
Does PropFlow track LDA, CDA and DHA approvals?
Every project keeps its approving authority, approval status and NOC numbers, so your sales team can answer the first question every buyer asks.
Does it work with WhatsApp and Facebook leads?
Every lead, buyer and owner is one tap away on WhatsApp. Leads from Facebook and Instagram ads come in through your PropFlow lead forms and landing pages, tagged with the campaign and channel they came from.
Is PropFlow only for developers?
It's built for developers and housing societies first: projects, inventory, price lists, files and balloting. Real estate agencies and dealers can use the same CRM, campaigns and landing pages.
Can we bring our existing inventory and leads?
Yes. Share your spreadsheets of projects, units and leads, and they'll be loaded into your workspace during setup.
Does it work on mobile?
Yes. PropFlow works in the browser on phones and tablets, so agents at the site office or out on site visits can log calls and hold units.
Can dealers use it?
Dealers get their own login that shows only their allocated quota and their own leads, so they can hold and sell without seeing the rest of your stock.
How does the free trial work?
Every feature of the plan you choose, free for the trial period, no card needed. Request a trial and we'll set up your workspace and email you the link. Add your projects and team, and at the end pick a plan to keep your data, or walk away.
Which apps are available today?
Project Portfolio, Campaigns, CRM, Operations, Estate Management, Finance, Contacts and Users & Teams are live. HR & Payroll is coming next.
Who owns our data?
You do. Each company has its own database, and you can export your records to Excel at any time.
Ready to run your projects on PropFlow?
Tell us about your company and projects, and our team will get your workspace ready.